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TOPPS AND WORLD WRESTLING ENTERTAINMENT®
GET BACK IN THE RING TOGETHER

~New WWE Heritage Cards Will Feature Past, Present and Future WWE®
Superstars~

Topps announces it has acquired the license from World Wrestling
Entertainment (NYSE: WWE) to produce and market official WWE trading cards.

WWE Heritage, the debut card release under the new agreement, represents the
first time Topps is leveraging its popular Heritage brand with wrestling.
The series - shipping in November - will feature current day and legendary
WWE Superstars; showcased in vintage Topps card designs, on traditional gray
back stock.(image attached)  WWE Heritage cards will come wrapped with
retro-inspired graphics and a stick of bubble gum inside every pack.
Authentic autograph and memorabilia cards will be randomly inserted in
shipments to hobby shops.

WWE Superstars - past, present and future - abound in WWE Heritage. From
legends such as Hulk HoganT and Gorilla MonsoonT, to current WWE Champion
John Cena® and World Heavyweight Champion BatistaT, to all-time greats
including Undertaker® and Ric Flair®. 90 of the most recognized, most
idolized names in the sports entertainment business will appear in this
unique card product.

"We're currently enjoying a great run in Europe with a best-selling line of
WWE collectibles", says Ira Friedman, Topps VP of Publishing. "Now, we're
looking to the domestic marketplace for continued success with this fabulous
franchise."

"We're delighted to welcome Topps/US to our growing family of partners, says
Florence De Giorgio, Global Licensing Director of World Wrestling
Entertainment. "Their commitment to excellence, strong consumer and retail
franchises make Topps the ideal choice to take WWE trading cards to the next
level".

"We're thrilled to be publishing wrestling cards once again and can't wait
until November when our first WWE card set hits the market," says Topps'
Friedman. "Rest assured, the fun won't stop with WWE Heritage as we have
many exciting ideas for subsequent releases and are looking forward to an
association with this very special brand for years to come," says Friedman.

Trademarks  The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling move and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.  All other
trademarks, logos and copyrights are the property of their respective owners.

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